Project Brief

Trix worked with Texas Chicken on digital marketing and integrated campaign execution, supporting the brand’s communication around its chicken meals and sandwiches. The scope included digital strategy, lead generation, campaign management and digital social assets. Trix also delivered online advertising, out-of-home advertising, limited-time offer campaigns and video content. The creative work features product-led visuals and promotional executions, using bold imagery and campaign messaging to showcase menu offerings and support the brand’s marketing communication across digital and physical channels.