Project Overview

Consumer brands need consistent communication across the materials and channels through which customers encounter them. Marketing collateral, public relations and social media can serve different roles, but they work best when they support a coherent brand identity and reinforce a recognisable message.

Trix’s company profile identifies work for Sensible Portions across marketing collaterals, PR and social media.

Our Approach

The documented scope combines three areas of marketing support. Marketing collateral provides the brand with materials for communicating products and promotional messages. Public relations supports communication with relevant audiences and media, while social media provides a platform for ongoing brand interaction and content distribution.

Bringing these elements together can help maintain consistency across different communication formats. The creative challenge is to ensure that materials produced for different purposes still feel connected to the same brand, while adapting their content to the needs of each channel.

Trix’s work for Sensible Portions covered these complementary areas. The final portfolio page should use actual approved campaign materials to show the creative direction and the formats developed for the brand.

Project Value

The project illustrates Trix’s experience supporting a consumer brand through a combination of creative production, public relations and social media activity.

To make the case study more specific, add the product range involved, the campaign or communication objective, the collateral produced and the PR or social media activities delivered. If available, include verified campaign outcomes such as reach, engagement, media coverage or other relevant indicators.