Gulf Air
How Trix orchestrated Bahrain’s national airline’s milestone anniversary — from brand identity and film production to live events at the F1 Grand Prix and a multi-continent digital advertising campaign.
Services
Muharraq, Bahrain
Client
Bahrain's national carrier
Campaign Type
Integrated 70th Anniversary Campaign
Total campaign value managed
BHD
387
K
Live events & activations produced
0
Working days end-to-end delivery
0
THE CHALLENGE
A 70-year milestone deserving a campaign to match
Gulf Air, Bahrain’s national carrier and one of the oldest airlines in the Gulf, was approaching its 70th anniversary — a rare, emotionally significant milestone that demanded far more than a single event. The brief required a fully integrated campaign: a distinctive anniversary identity and design language, original films to tell the brand’s story, a series of prestigious live events across multiple audience tiers (VIPs, stakeholders and the general public at the Bahrain F1 Grand Prix), and a global advertising push reaching audiences across the GCC, Asia and Europe. All of it needed to feel like one coherent story — not a collection of disconnected activities.
THE APPROACH
One campaign. Three dimensions.
Trix structured the engagement across three integrated campaign pillars — Design & Identity, Events & Activations, and Advertising & Media — so that every touchpoint, from a VIP dinner invitation to a YouTube pre-roll in Turkey, carried the same 70th anniversary voice and visual identity.
Creative & Design
Anniversary identity, design pattern, all collaterals and branded materials
Events & Activations
VIP documentary screening, stakeholder TVC reveal, F1 Paddock presence & F1 Village activation
Advertising & Media
30-day digital campaign across GCC, Asia & Europe plus outdoor OOH at key locations
We began by establishing the visual identity: a bespoke 70th anniversary design pattern applied consistently across all event branding, collateral, giveaways, digital assets and outdoor media. From there, two anchor films were produced — a 10-minute heritage documentary and a 60-second TVC — both bilingual in English and Arabic. These films became the centrepiece of both the live events and the digital advertising campaign, creating a seamless narrative thread across all channels.
WHAT WE DELIVERED
Every touchpoint. One consistent story.
| Design & Identity | |
| 70th Anniversary design pattern & brand system | Collateral adaptation across all touchpoints |
| VIP event invites — physical & digital | Stage, entrance & venue branding for all events |
| Media walls, signage & directional materials | 7 destination anniversary posters for F1 Paddock |
| Video Production | |
| 70th Anniversary documentary — 10-min master (3 cuts) | Bilingual VO, SFX, animation & transitions |
| 70th Anniversary TVC — 60-sec & 30-sec cuts | Bilingual English and Arabic across all films |
| Archive footage integration + custom shoot | Photo & videography across all 4 live events |
| Events & Activations | |
| VIP Documentary Screening — 150 pax, branded amphitheatre | Stakeholder TVC Reveal Garden Party — 350 pax |
| F1 Paddock Club activation — 3 days, BIC Sakhir | F1 Village interactive gaming activation — 3 days |
| Custom motion-capture gaming software development | 5,000 branded B787 Dreamliner scale model giveaways |
| Advertising & Media | |
| 30-day digital campaign: GCC, Asia & Europe | Facebook and Instagram ads (EN / AR) |
| Google DAN, In-App, In-Game & Search ads | YouTube Masthead + Pre-Roll campaigns |
| Estimated 36.7M digital impressions planned | 5 premium OOH outdoor sites incl. DXB Airport Terminal 1 |
CAMPAIGN AT A GLANCE
The numbers behind the celebration
From an intimate VIP documentary screening to a public activation at the Bahrain International Circuit during the F1 Grand Prix, the campaign spanned audiences, channels and geographies — all anchored by a single, unified anniversary identity.
Live events & activations produced
0
Total guests hosted across all events
0
+
Planned digital impressions (GCC, Asia, Europe)
36.
0
M
Targeted digital clicks across platforms
270
K
Branded anniversary giveaways produced
4900
Premium OOH outdoor placements
0
Anniversary films produced (Documentary + TVC)
0
Markets reached across digital campaign
0
+
EVENTS & ACTIVATIONS
Four live touchpoints. One milestone story.
Each event was designed for a different audience and purpose — from the emotional intimacy of the VIP documentary screening to the high-energy public excitement of the F1 village. Together they created a complete anniversary experience that reached Gulf Air’s full stakeholder ecosystem.
| Event | Audience | Highlights | Budget |
|---|---|---|---|
| VIP Documentary Screening | 150 pax (30 VVIP) | Branded amphitheatre, exhibition, violin performance | BHD 111,185 |
| Stakeholder TVC Reveal | 350 pax | Garden party, live BBQ, Majaz Band + Fire Poi acts | BHD 43,800 |
| F1 Paddock Activation | 3 days, BIC Sakhir | Branded presence, 7 destination posters, violinist | BHD 21,120 |
| F1 Village Activation | 3 days, public | Custom gaming software, motion-capture, hashtag wall | BHD 23,550 |
ADVERTISING & MEDIA
Bahrain to the world in 30 days
Alongside the events, Trix planned and managed a 30-day integrated media campaign reaching audiences across the GCC, the Indian Subcontinent, South East Asia and key European markets — UK, France, Italy and Turkey. The digital plan covered Facebook and Instagram, Google Display, In-App and In-Game placements, YouTube Masthead and Pre-Roll, with an estimated 36.7 million impressions and 280,000 targeted clicks. Five premium outdoor OOH sites were secured across Bahrain and Dubai, including a high-impact unipole at the exterior of Dubai International Airport Terminal 1 — placing the Gulf Air 70th anniversary message in front of millions of international travellers.
THE IMPACT
A milestone celebrated at every level
The Gulf Air 70th Anniversary campaign demonstrated what Trix does at its best: take a significant brand moment and give it the full treatment — identity, story, live experience and global reach. Every guest at every event experienced the same brand narrative. Every digital impression carried the same design language. And the two anniversary films — a documentary and a TVC — created lasting assets that Gulf Air could continue using long after the campaign concluded.
Crafting intricate brand narratives for lasting and meaningful impact.
