Project Brief

Trix partnered with Casse Croute, a French-themed café launched in Doha, Qatar, to develop a distinctive brand identity and establish its visual presence. The project covered brand strategy, branding and art direction, supported by a teaser campaign to introduce the café. Trix also developed brochures, marketing collateral, copywriting and digital assets. From the visual identity to packaging and branded materials, the work brought together multiple creative elements to establish a consistent brand experience across customer touchpoints.