Project Brief

Trix worked with Buffalo Wild Wings, an American casual dining and sports bar brand specialising in chicken wings, across digital marketing and campaign execution. The scope included digital strategy, lead generation, campaign management and digital social assets. Trix also delivered online advertising, out-of-home advertising, limited-time offer campaigns and video content. The portfolio features food photography and lifestyle-led visuals that bring together the brand’s menu, dining atmosphere and sports-bar experience. The work reflects an integrated approach to creative communication across digital and offline marketing channels.