Project Brief

Trix partnered with Cold Stone Creamery to develop creative communication for the ice cream brand, known for its ice creams, cakes, smoothies and shakes. The scope included brand strategy, art direction and the development of a brand film. Trix handled scripting and storyboarding, bringing the creative concept together before production, with motion graphics and digital assets supporting the final communication. The portfolio showcases visually rich product-focused creative that highlights the brand’s flavours, ingredients and handcrafted ice cream experience.