Project Overview

For a media organisation, clear brand positioning and professional sales materials are important to communicating its value to advertisers, partners and other stakeholders. A consistent identity and well-structured media kits can help explain the organisation’s offering and support commercial conversations.

Trix’s company profile identifies work for Al Aan TV covering strategy, branding, sales materials and media kits.

Our Approach

The project brought together strategic and brand-related support with practical commercial communication materials. Strategy helps establish the direction and positioning of a brand, while branding ensures that its identity is expressed consistently across relevant touchpoints.

Sales materials and media kits serve a different but complementary purpose: they help present the organisation’s offering in a structured format that stakeholders can use to understand its proposition. These materials need to communicate clearly, organise information effectively and maintain alignment with the brand’s identity.

Trix’s documented contribution covered these areas, supporting Al Aan TV’s brand and commercial communication requirements.

The final portfolio presentation should include approved examples of the branding, sales collateral and media kits produced. Where permitted, selected pages or before-and-after examples could illustrate how the materials were organised and presented.

Project Value

This project demonstrates Trix’s work at the intersection of brand strategy and business communication. It shows that creative services can support not only public-facing campaigns but also the tools organisations use to communicate with prospective commercial partners.