Modon Properties / Hudayriyat Island
How Trix orchestrated Bahrain’s national airline’s milestone anniversary — from brand identity and film production to live events at the F1 Grand Prix and a multi-continent digital advertising campaign.
Place
Abu Dhabi, UA
Client
Abu Dhabi's premier leisure & sports destination
Days of production
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Cast & crew on set
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Iconic island zones featured
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THE CHALLENGE
An island unlike anything else — with no story yet told
Hudayriyat Island had been transformed. What was once an unremarkable landmass off the Abu Dhabi coast had become one of the region’s most ambitious leisure and sports destinations — home to Marsa, Bab Al Nujoom, the Heritage Trail, 321 Sports, Circuit X, etc. The infrastructure was world-class. The experiences were extraordinary. But the island had no single, unified film that could communicate all of it — no cinematic narrative to carry it to a global audience.
The challenge: create a launch film that didn’t just showcase facilities, but made people feel what Hudayriyat is. A film that could stand alongside the world’s great destination campaigns.
THE APPROACH
Cinematic scale. Human at the centre
Trix approached this as a film production, not a marketing shoot. Director Aeyaz brought a singular creative vision — building the narrative around human energy and movement across the island’s diverse landscapes. Rather than a facility tour, the film was structured as a journey: from the stillness of dawn on the Heritage Trail to the adrenaline of 321 Sports, from the blue expanse of Marsa’s waterfront to the star-lit serenity of Bab Al Nujoom.
Egyptian maestro Sary Hany scored an original composition built specifically for the film — music that moved between power and quiet, mirroring the island’s range from high-intensity sport to natural escape. With 150+ cast across three full production days, every frame was choreographed to feel lived-in and real.
- Full-length launch film (cinematic cut)
- Short-form edits for social media
- Teaser & trailer cuts
- Behind-the-scenes content
- Drone aerials & sweeping island shots
- 150+ cast direction & coordination
- Director's cut & extended version
- Vertical reels (Instagram & TikTok)
- Broadcast & OTT-ready master file
- Original music score (Sary Hany)
- Multi-zone filming (Marsa, 321 Sports, Bab Al Nujoom, Heritage Trail, Circuit X)
- Arabic & English versioning
DELIVERABLES AT A GLANCE
The numbers behind the production
A single, unified creative vision executed at broadcast scale — from pre-production through post — delivering a full suite of formats for every platform and every audience.
Days on location
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Cast on screen
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Zones captured
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Original score
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Film cuts & formats
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Languages
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Directing vision (Aeyaz)
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Km of island canvas
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THE OUTCOME
A film worthy of the island.
The Hudayriyat Island launch film debuted as a definitive statement — one that repositioned the destination not just within the UAE, but on a global stage. With Sary Hany’s score elevating every cut and Aeyaz’s direction giving the island a soul, the film moved beyond promotional content into genuine cinematic territory. It gave Hudayriyat a voice, a feeling, and a visual identity strong enough to travel.
THE IMPACT
Why it mattered
Hudayriyat Island deserved more than a highlight reel. It deserved a film. Trix brought the full weight of cinematic production — director, composer, 150+ cast, three days on location — to deliver something that could hold its own against the world’s best destination content. We didn’t document the island. We gave it a story.
Crafting intricate brand narratives for lasting and meaningful impact.
This is what Trix does best: take a destination with world-class ambition and build the film that makes the world stop and take notice.
