Dzintars
Services
Client
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THE CHALLENGE
A celebrated European brand. An entirely new audience.
For decades, Dzintars has earned the trust of generations across Europe through its heritage of premium skincare, fragrance, and beauty innovation. Yet in the GCC, the brand was entering largely uncharted territory. Its exclusive launch with Supercare Pharmacy demanded more than a retail campaign—it required a complete brand introduction. The challenge was to establish instant credibility, create emotional appeal, and position Dzintars as a premium beauty destination within one of the region’s most competitive skincare markets. Every touchpoint needed to feel refined, aspirational, and unmistakably premium from the very first impression.
THE APPROACH
One campaign. One idea. Every touchpoint.
Trix approached the launch as the creation of an entire brand experience rather than a collection of marketing assets. Built around the campaign platform Glow by Dzintars, the creative direction celebrated the confidence, radiance, and self-expression that define modern skincare. Inspired by soft light, natural beauty, and premium editorial aesthetics, the campaign established a visual language that flowed seamlessly across digital, retail, packaging, influencer engagement, and in-store experiences. Every execution—from bilingual campaign visuals and product imagery to premium gift boxes and point-of-sale displays—was designed to reinforce a single, cohesive story, ensuring the brand appeared consistent wherever consumers encountered it.
- Integrated campaign identity (Glow by Dzintars)
- Hero key visuals & campaign artwork
- Social media campaign assets
- Arabic & English localisation
- Retail POS & pharmacy displays
- Premium gift boxes & influencer PR kits
- Product CGI & lifestyle imagery
- Promotional offers & launch creatives
- Packaging adaptations
- Multi-format digital assets
- Launch video
DELIVERABLES AT A GLANCE
A launch that elevated every first impression.
Launching a premium beauty brand requires more than attractive packaging or promotional offers. It requires a story that consumers can recognise, trust, and remember from the very first interaction. Trix brought together strategy, design, retail, digital, and production to create a launch campaign that felt seamless across every touchpoint. We didn’t simply create marketing materials. We built the brand experience that introduced Dzintars to a new market.
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THE OUTCOME
From first impression to lasting impression.
The Glow by Dzintars campaign established a distinctive and memorable presence for the brand’s UAE debut, creating a seamless journey from awareness to retail experience. Rather than presenting individual products in isolation, the campaign positioned Dzintars as a premium beauty brand with a clear personality and a consistent visual identity. The result was a launch that felt elegant, contemporary, and unmistakably premium—helping consumers discover the brand through an experience that reflected the quality of the products themselves.
THE IMPACT
Why it mattered
The beauty industry is built on first impressions. Consumers decide within moments whether a brand feels premium, trustworthy, and worthy of their attention. For Dzintars, every visual interaction needed to reinforce that confidence—from the first social media impression to the moment a customer encountered the products on the shelf. By developing a unified campaign ecosystem rather than disconnected marketing pieces, Trix transformed a retail launch into a cohesive brand experience designed to resonate long after the initial purchase.
Crafting intricate brand narratives for lasting and meaningful impact.
This is what Trix does best: transforming premium brands into experiences that consumers don't simply notice—they remember.
