Georgia Tourism

Turning Georgia into a GCC travel fav - A Simultaneous Multi-Market Campaign Across UAE, KSA & Kuwait

Georgian National Tourism Administration (GNTA)

How Trix activated three Gulf markets at once — spanning digital, print, outdoor, and mall media — in just 10 days, beating industry benchmarks across every platform.
Services
GCC Market · UAE · Saudi Arabia · Kuwait
Client
GNTA
Campaign Period
21 Nov – 01 Dec 2022
GCC markets activated simultaneously
0
Days of live campaign execution
0
Platforms activated across all markets
0
THE CHALLENGE

Three markets. One shot. Ten days.

Georgia needed to break through in the Gulf — simultaneously across UAE, Saudi Arabia, and Kuwait — during the peak winter travel booking window. With visa-free access for GCC nationals, direct flights from major Gulf cities, and positioning as one of Europe’s safest destinations, the destination had real compelling advantages. The challenge was reaching the right audiences across three distinct markets at the same time, in two languages, across every relevant channel — digital, social, print, outdoor, and in-mall — all within a 10-day live campaign window.
THE APPROACH

One strategy. Three markets. 134 assets.

Trix built a fully integrated campaign under the ‘Great Moments Are Georgia’ theme — a platform built around Georgia’s emotional appeal, not just its functional advantages. The creative strategy highlighted eight destination pillars: nature, culture, gastronomy, nightlife, eco-tourism, adventure, history, and hospitality.
Every asset was produced bilingually in English and Arabic, localised for each market’s media landscape. Trix ran Google Search and Display, YouTube, Facebook and Instagram (including carousels and non-skippable video), Twitter, TikTok, premium print in Khaleej Times, Gulf News and Al Watan, a 50m × 10m outdoor hoarding, and mall media video ads across 5 format sizes — all running simultaneously.

  • 2 landing pages (English & Arabic)
  • 6 YouTube videos (bilingual)
  • 12 Facebook & Instagram banners
  • 4 Facebook Carousel ads (6 images each)
  • 6 TikTok videos (bilingual)
  • 1 Outdoor ad (50m × 10m)
  • 50 Google Display ads (bilingual)
  • 12 Google Search ads (bilingual)
  • 6 Non-skippable 15-sec videos
  • 12 Twitter banners (bilingual)
  • 3 Premium print ads (KT, Gulf News, Al Watan)
  • 20 Mall video ads (5 sizes each)
THE RESULTS

Every benchmark beaten. Every market activated.

Across all three markets, Trix delivered results above platform benchmarks — most significantly on Google Search, where CTR hit 10.09% in KSA and 11.2% in UAE against a travel industry benchmark of 4.68%. TikTok generated over 1.27 million combined impressions. YouTube pulled 35,000+ views. Kuwait’s Facebook and Instagram campaigns delivered 64,520 video views against a 22,400 target — nearly 3× the goal.

Total impressions (KSA + UAE + Kuwait)
0 M+
Total YouTube views across 3 markets
35021
Google Search CTR in KSA (benchmark: 4.68%)
0 %
Google Search CTR in UAE (benchmark: 4.68%)
0 %
TikTok impressions combined
0 M
Facebook/Instagram video views in Kuwait
64510
Creative assets produced (bilingual)
126
Premium print placements (Khaleej Times, Gulf News, Al Watan)
0
MARKET BREAKDOWN

KSA · UAE · Kuwait — side by side

Market Clicks / Views Display Impressions Best CTR TikTok
KSA 4,902 Display clicks14K YouTube views 2.99M impressions 10.09% Search CTR 1.39M TikTok impr.
UAE 1,948 Display clicks6,880 YouTube views 1.59M impressions 11.2% Search CTR 367K TikTok impr.
Kuwait 1,825 Display clicks14.27K YouTube views 664.9K impressions 64.5K FB video CTR 379K TikTok impr.
THE IMPACT

A proven GCC playbook — ready to scale

This campaign demonstrated Trix’s ability to orchestrate a complex, multi-market, multi-channel tourism push with speed and precision. In 10 days, we reached millions of potential travellers across the GCC with culturally relevant, bilingual creative that consistently outperformed industry benchmarks. Every insight — best-performing creatives, top placements, audience segments — is documented and ready to power GNTA’s 2025–2027 Gulf expansion.

Crafting intricate brand narratives for lasting and meaningful impact.

Three markets. Two languages. Eight channels. Ten days. Over 7 million impressions. This is what Trix delivers when the brief demands speed, scale, and cultural precision.

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Georgia - Landing Page_page-0004
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