Al-Futtaim Group Real Estate LLC
A full-spectrum creative campaign for Al-Futtaim Group’s flagship residential launch
Services
Dubai, UAE
Client
MENA's leading master developer
Residential units to lease up
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Days to full delivery
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Floor plan layouts covered
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THE CHALLENGE
A premium project with a tight window
Al-Futtaim Real Estate needed to launch Al Badia Living a 330-unit residential community targeting Emirati families, Western expats, and young professionals within weeks. The project had no brand identity, no campaign, and no creative assets. Everything had to be built from zero. The target: generate qualified leads, drive traffic to the leasing office, and secure a high percentage of units before handover.
THE APPROACH
Strategy first. Then every touchpoint, together.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
- Brand identity & guidelines
- Reveal & product launch videos
- Digital brochure & fact sheet
- Master key visuals (3 versions)
- Floor plans (all unit types)
- 12 gantries across Dubai Festival City
- Lifestyle photography & videography
- Site & amenities signage
- Tenant & management handbooks
- Broker brief
- Internal comms (intranet, EDM)
- School magazine ad
- ACE documentation
- Consolidated brand book
- Website landing page & lead forms
- Social & Google Ads creatives
- Email campaigns (EDM)
- Outdoor, unipoles & hoarding
- Mall media (screens, hoarding, stands)
- Virtual tours (12+ layouts)
- Staff uniforms & branded collateral
- FAQ & call centre brief
- Radio ad script
- Community comms templates
- Stationery & giveaway packs
- Residential app campaign & content
DELIVERABLES AT A GLANCE
The numbers behind the work
From a single brand launch, Trix produced one of the most comprehensive creative suites for a residential project in the region covering every channel, format, and audience touchpoint.
Distinct deliverable categories
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Outdoor gantries across Dubai
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Large-scale unipole locations
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Production shoots (photo & video)
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Digital & social content formats
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Mall media touchpoints
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Community & on-site assets
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Languages (English & Arabic)
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THE OUTCOME
Full launch. On time. On brand.
Within 60 days, Trix delivered a complete launch-ready creative suite every asset, every channel, every touchpoint. The campaign generated strong qualified lead flow across digital platforms and drove consistent foot traffic to the leasing office. The brand identity held across everything from Instagram reels to 30-metre gantry wraps to printed broker briefs consistent, compelling, and built to convert.
THE IMPACT
Why it mattered
Al-Futtaim trusted Trix to represent one of their flagship residential launches a project built for a discerning, diverse audience with high expectations. We didn’t just make it look good. We gave the project a voice, a story, and the creative horsepower to reach the right people at exactly the right moment.
Crafting intricate brand narratives for lasting and meaningful impact.
This is what Trix does best: take a vision, shape it into a brand, and build everything needed to bring it to market fast, cohesive, and without compromise.
